Founder Rolando Huerta
Founder Rolando Huerta
About the Founder, Rolando Huerta: Rolando is an Apple and Google Developer, self-published Author, Ivy League and AmeriCorps alum, inventor, marketer, strategist, entrepreneur committed to solving problems for people he cares most about. As you can see, he wear many hats. His goal for the SharkFilet platform is to bring all of his talents together to solve the biggest problems he cares about.
Co-Founder J.A. Thomas
Founder Rolando Huerta
J.A. Thomas is an Associate Clinical Social Worker with a background in humane technology, enterprise engineering, and creative arts therapy. A former EAP specialist supporting first responders and veterans, she brings over a decade of tech experience and a deep understanding of mental health in the digital age. Her approach blends psycho
J.A. Thomas is an Associate Clinical Social Worker with a background in humane technology, enterprise engineering, and creative arts therapy. A former EAP specialist supporting first responders and veterans, she brings over a decade of tech experience and a deep understanding of mental health in the digital age. Her approach blends psychology, spiritual counseling, and the arts to promote whole-person healing. With SharkFilet, J.A. aims to create compassionate spaces for creators and solve the mental health challenges she cares most deeply about.
Our Products
SharkFilet™ bridges the gap between digital creators and their communities through innovative, creator-first tools.
Our core products are designed to support the full creative lifecycle—from concept to community connection.
Our Services
- The Mirror: A digital identity and storefront hub that allows streamers and creators to showcase their work, sell exclusive merch, and manage brand partnerships all in one place. It empowers creators with ownership and visibility, while giving fans direct access to curated content and products.
- Book Publishing: Whether it’s art books, fi
- The Mirror: A digital identity and storefront hub that allows streamers and creators to showcase their work, sell exclusive merch, and manage brand partnerships all in one place. It empowers creators with ownership and visibility, while giving fans direct access to curated content and products.
- Book Publishing: Whether it’s art books, fiction, or community-sourced anthologies, SharkFilet’s publishing wing provides creators with the tools and support to bring their stories to print. Fans can explore and own unique creative worlds, while creators retain control and share in profits.
- Custom Merchandising & Product Drops: From apparel to collectibles, SharkFilet connects brands and creators to launch high-quality, limited-run items that fans can proudly support. Streamlined tools and transparent monetization ensure every drop is meaningful.
- Engagement & Analytics Platform (in development): A backend for creators and brands to track product performance, optimize fan engagement, and tailor future offerings—turning passion into sustainable income.
